The exhibition will last for three days from October 10th to 12th.
Our preparation before the exhibition:
The company’s promotional materials, regular product quotations, samples, business cards, and a list of customers who will come to their booth, notebooks, calculators, staplers, pens, tape, sockets, etc.
This time I met an old customer at the exhibition. For an old customer who has already arranged to come to his booth, it is best to sit down and talk, and ask him if he is satisfied with the previous supply and whether there is anything that needs improvement. , Or have any new requirements; ask the other party what plans to purchase next; finally send a small gift to show your heart.
During the exhibition, you can't wait for customers to come to you. Customers who are looking outside the booth can take the initiative to ask the other party to visit inside. To take the initiative to receive customers, business cards must be given to the customers, and the other party’s network contact information should be kept as much as possible. The email is the most important. If there is no email on the business card Be sure to let the customer write on the business card, preferably MSN or SKYPE, so that you can contact later, and try to understand the nature of the other party’s company, main purchased products and basic requirements when chatting with the customer. Order each customer’s business card on a single notebook sheet, and simply note the product and basic information required by the customer, mark out key customers and general customers, so that when you go back, you can know the general situation by looking at the records. Mainly and subordinately, you can introduce the company and quote the products of interest.
People who come to the exhibition will usually come for a day or two. If he comes to your booth on the first day but has little intention, then when you see him again the next day, you must ask him to sit inside. Take a look at the sample and talk about it in detail.
The quotation sheet brought to the exhibition can not be provided to customers casually. If you are indeed interested, you must ask for a reference at the exhibition. If you can calculate the price by yourself, it is best to use a calculator to calculate directly To customers, this can better reflect our professionalism. In addition, we need to tell customers that this price is only a reference, and it is valid for a few days. You can contact again after returning to provide customers with detailed product information and accurate quotations. However, customers must bring a copy of the brochure and place their business card on the brochure so that customers can look through it after returning home. If you are interested in our products, you can directly look at the contact information on the business card.
If possible, we should try our best to keep the photos of the customers when they are in our booth. You can post a photo when you contact the customer to deepen the customer's impression of us.
Tracking after the exhibition is very important.
After returning to the company, we immediately organize and archive all business cards, classify important customers and general customers, and then respond to each customer in a targeted manner. Key customers generally have specific product requirements and can provide product details for the products they are interested in. Information and quotation. For general customers, you can introduce the company's situation and send product catalogs. For customers who have responded, they must communicate with customers in a timely and effective manner. For customers who have not responded, they need to email again. If there is still no response, they can call and send text messages to contact the customer.
The customer information obtained at the exhibition is relatively real, and most of the customers who are interested in the product are real buyers. If you start to contact and do not make a deal, you should continue to contact customers at regular intervals and try to let them know the company. Remember yourself, maybe you may become our new customer in the future.
Post time: Dec-30-2020